I visited Andy Warhol’s exposition. The basic idea was to buy a little book of 30 postcards so that later I can send those postcards to my beloved intimacies all around the world. That book was already out of stock, and I was told that the next stock would arrive in two weeks when I won’t be here in Santiago de Chile any longer. But still, it was a valid experience to walk around the halls looking at his works, so famous for having erased the line between the popular culture and the dignified art. Warhol was the one who declared the art of capitalism.
He is the one who clarified that culture is no longer belonged in cultural aspect, but an excuse for the consumption that patterns in each region. Culture is a mere marketing excuse for the popular public to consume what they think they belong to; mostly in human figures presented in the screen, or alimentation products shaping their surrounding. For example, Sushi (roll, to be exact, which is an invention from Vancouver, Canada) is not Japanese culture, but they made it Japanese so that people would consume what is to be Japanese. Burrito (of wheat, which is an invention from California, US) shares the same story.
“Good business is the best art”; Warhol said. I don’t know whether he is an artist or an marketing promotor, but either case, I succeeded to sell this entity to me, as I bought the ticket to consume this ideology today. Furthermore, I posed myself in front of the Swiss chocolate rabbit, Labelling Laura, to take a photo to send to my Swiss friends. Everyone likes sweet, and all like sensuality. When those two elements are presented in a daily objects one sees everywhere, she identifies and fantasies those sweetness and sensuality posed next to her existence, which in this case, how art works grant to convert one’s monotonous perspective into a dramatic development. Just as a Latin soap opera, which belong to the popular public.
I didn’t identify myself firmly with Warhol’s art, since I believe that I myself am not a consumption maniac (yes, I know it’s quite hypocritical to say for a man whose life has been spent mostly in some farmost capitalistic nations existing). But truly, some of this quotes laid on the walls of exhibition stayed captured in my mind, such as; “In the future everyone will be famous for 15 minutes. The whole world should have a right of 15 minutes glory.” “People should fall in love with their eyes closed. Just close the eyes. Do not see, and it will be magical.” Not mentioning the legitimacy of the origin of his realisation and wisdom, his words somewhat clung to my mind. Aren’t those the words used for modern slavery? It’s quite sad to think that only 15 minutes of our lives are to shine, spending the rest saving salaries and investing in false fantasy on retirement in Caribbean beach house. I’d rather say that one should widely open the eyes to see through, rather than closing those to make things magical. It’s not about closing but covering, and doing so we obligate ourselves to read up until the last page to finally judge the being, as I once argued in another post.
“The idea is not to live forever. It’s to create something that lasts forever”; he mentioned. I agree, but on that idea should be living forever I am careful. Consumption is an idea as well, and as it seems it’d live forever. What Warhol wants in this sense is that the everlasting consumption of popular population sustains the commercialisation of his very work. He was just promoting himself so that people buy his works because it is the consumption. He truly was the great artist. He was the business man, as he defined what the art is to be.
So as an honour for his idea, I posed again to take a selfie photo, to fake the lives. But anyway in this selfie, there won’t be any of his works.